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Discussion Starter #1


Every auto company has a grand strategic vision that guides it's development. By connecting some of the dots and news stories that have come out regarding Infiniti, we can see how the brand is attempting to distance itself from Nissan and elevate itself to face the big dogs in the luxury market.

By looking at the upcoming Infiniti models, we can see that Infiniti is doing far more than repackaging Nissan vehicles. The Q30 and QX30 are both being built on a platform that has been jointly developed with Daimler. Obviously Daimler knows a thing or two about creating platforms that are appropriate for luxury vehicles. So in the next two vehicles that are going to be released by Infiniti are really a departure from Nissan.



Yet another way that Infiniti is aiming to distance itself from Nissan is through its performance label, Eau Rouge. Currently this can be seen in the Infiniti Q50 Eau Rouge Concept. Infiniti has confirmed that there will be a production model of the Q50 Eau Rouge, but they have run into a slight hiccup since there is already an Eau Rouge trademark on a famous F1 bend. Tech Times writes, "The Eau Rouge bend is an uphill portion of the Spa-Francorchamps race track that was built back in the 1920s. The bend is known as "the most beautiful and dangerous" in car racing, as said in A.J. Baime's Go Like ****: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans." No word on how the naming issue will resolve yet.

Infiniti has also decided to further separate its design team from that of Nissan. It already opened a dedicated design studio in Rio de Janeiro, Brazil, and in the near future Infiniti will be opening 3 more dedicated design studios. Those studios will be opening in London, San Diego and Shanghai. Hopefully, this will give Infiniti an even more distinct design language from Nissan. WE should be able to see the results of this dedicated design space as Infiniti reveals 5 new models over the next 5 years.
 

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Ostensibly perhaps, but I'm not so sure that this is the reality. QX60 and QX80 are both rebadged Nissans. The Q50 uses Nissans FM and their VQV6 engine, the Q60 is a rebadged and softer 370Z and the Eau Rouge uses Nissans GTR engine.

While the idea certainly sounds romantic I'm not sure its tied completely to reality, after all Johan De Nysschen left because Nissan was far too intrusive in the decision making at Infiniti...
 

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I don't think its the worst thing to share engines between brands though I will agree that some of the cars are actually rebadged. I think that they are in a transition stage right now, so it might be better to re-evaluate in a few years.
 

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Ostensibly perhaps, but I'm not so sure that this is the reality. QX60 and QX80 are both rebadged Nissans. The Q50 uses Nissans FM and their VQV6 engine, the Q60 is a rebadged and softer 370Z and the Eau Rouge uses Nissans GTR engine.

While the idea certainly sounds romantic I'm not sure its tied completely to reality, after all Johan De Nysschen left because Nissan was far too intrusive in the decision making at Infiniti...
someone like johan leaving also says a lot about this
at least they see the need to change, now to see it actually happen.
 

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I heard news today that Cadillac is moving its HQ to New York because it wants to get away from the big GM HQ in Detroit. So it seems like this is a move that many companies are doing.

Maybe Lincoln will be next. It does seem like a good move. All the German brands seem quite independent from whatever other organizations they are a part of.
 

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I have noticed that many brands are trying to become independent of brands related to them, like Toyota/Lexus, Honda/Acura, and what you mentioned, probably others as well. This might be part of that.
 
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