Infiniti is preparing the QX30 crossover for release in late 2015/ early 2016. When it enters the market it will be competing in a very competitive segment with the like of the Audi Q3, BMW X1, and the Mercedes-Benz GLA -- an almost identical vehicle. How will the QX30 differ from the GLA and how will it attempt to compete in the segment, especially against a vehicle that is almost identical?
Both the QX30 and the GLA are built on Mercedes-Benz' MFA platform. It is this fact that makes both vehicles look so similar. The long bonnet, high beltline, small windows, form of the C-pillar and form of the rear will all be basically the same on both vehicles. The QX30 will wear different badges and will sport a different grille, but that doesn't really differentiate the two vehicles that much.
Even on the inside of the vehicle both vehicles will have the same interior with the same floating display. Under the hood? Again, the same. The QX30 will be using the same 2.0L petrol and 2.2L diesel engines that the GLA is already using.
It is possible that the two vehicles will offer some differing features and options. Another possibility is that Infiniti will try to outsell the GLA by offering an almost identical vehicle for a slightly cheaper price. The GLA starts at $37,200 in Canada. Infiniti could sell the QX30 for a few thousand dollars less and hope that is enough to compete with the GLA. That possibility may be ruled out in the contract between the two companies however.
How do you think the two vehicles will be different from one another, and how do you think Infiniti can compete with the GLA when they are selling virtually the same product?
Infiniti QX30: The Mercedes GLA from Infiniti - MercedesBlog