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The rhetoric coming from Infiniti is extremely euro-centric right now...

Fifty per cent of premium car sales in the EU are in the C-segment… which means targeting the Audi A3 and BMW 1 Series and so on,” he said “The [European premium] market is not an open door, so we have to offer something different.”

Both the QX30 and Q30 will be exported to North America, with Infiniti planning to sell a combined 60,000 units of the two models in their first full year on sale. Around 30,000 of those sales will come from Europe
 

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A car for Europe is a smart move, if a market like that has a big market they haven't tapped into but are already selling other vehicles in, then its time to do that.

Plus its something they can sell to other markets, china?
 
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