Infiniti will target QX30 crossover at affluent young buyers - Infiniti QX30 Forum
User Tag List

 2Likes
  • 1 Post By BobOB
  • 1 Post By DCRH
 
LinkBack Thread Tools
post #1 of 6 (permalink) Old 03-03-2015, 12:36 PM Thread Starter
Junior Member
 
DiscIPLe's Avatar
 
Join Date: Jul 2014
Location: Phoenix, AZ
Posts: 13
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
(Thread Starter)
Default Infiniti will target QX30 crossover at affluent young buyers

http://www.autonews.com/article/2015...t-young-buyers





Quote:
GENEVA -- Infiniti said it will target younger affluent customers with its QX30 compact crossover.
Infiniti unveiled a concept for the crossover here today on the eve of the Geneva auto show. The production version will be “highly influenced by the sleek concept,” Roland Krueger, Infiniti CEO, told journalists.
The QX30 will be Infiniti’s first entry in the booming compact crossover segment. It will be a rival to the Audi Q3, Mercedes-Benz GLA and BMW X3.
Infiniti said the distinctive design of the QX30 would appeal to premium customers who want something different. “The concept shows how Infiniti will bring a sense of disruption to the premium compact segment, Infiniti’s head of design, Alfonso Albaisa, said.
Infiniti said the global premium compact segment is forecast for significant growth with the entry of younger affluent customers whose idea of a premium car has less to do with size or power but more to do with distinctive design and outstanding execution.
“By the end of this decade, Gen X and Gen Y will represent about 80 percent of buyers in the premium compact segment. Research among this new generation of buyers shows an increasing rejection of traditional notions toward premium cars,” Infiniti said in a statement.
The QX30 concept is powered by a 2.0-liter, four-cylinder turbocharged gasoline engine combined with a seven-speed transmission. Infiniti said the production version will come with different powertrains, including a diesel but gave no further details.
Both the QX30, and its sibling, the Q30 compact hatchback, are based on Daimler’s MFA platform that underpins models such as the Mercedes A class compact car and GLA crossover.
The QX30 concept is 4430mm long, 1815mm wide and 1530mm tall. It has a ground clearance of 192mm.
Both the Q30 and the QX30 will be built at a new facility within Nissan’s Sunderland, England, plant with a capacity of 60,000 a year. Of those 30,000 will go to Europe, split 60/40 between the Q30 and QX30, Francois Goupil de Bouille told Automotive News Europe at the press event. The reminder of the cars will be sold worldwide, including the U.S. and China, de Bouille said.
The QX30 will go on sale in Europe in mid-2015. The Q30 will arrive in European showrooms toward the end of this year. Infiniti gave no details of U.S. launch dates.
DiscIPLe is offline  
post #2 of 6 (permalink) Old 03-03-2015, 06:59 PM
Junior Member
 
Join Date: Jul 2014
Posts: 21
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Default

I think that will be quite the challenge when Mercedes has a great rival and have a status that comes with owning one, which is a motivation for many to get a mercedes.
DCRH is offline  
post #3 of 6 (permalink) Old 03-10-2015, 06:28 PM
Junior Member
 
Join Date: Jul 2014
Posts: 28
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Default

Quote:
Originally Posted by DCRH View Post
I think that will be quite the challenge when Mercedes has a great rival and have a status that comes with owning one, which is a motivation for many to get a mercedes.
But this should unpin it to some extent
and remember, not everyone is into buying a mercedes there are those that don't care for the image of saying "i own a benz" and instead venture out.
James.J is offline  
 
post #4 of 6 (permalink) Old 03-11-2015, 12:12 AM
Junior Member
 
Join Date: Jan 2015
Posts: 15
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Default It Will Be Interesting

My wife and I took a look at one of the competitors, the Mercedes GLA. Very nice car and nicely equipped. I did think some of the materials like the head liner and funky navigation unit were not Mercedes quality. Still a nice car however. From what I'm seeing in the QX30 concept, I think if Infiniti follows the standards of it's other models, the car is going to be something to consider. After owning 8 Nissans and an Infiniti (and previous M Class), its going to be hard not to look at the QX30 over the Mercedes GLA for our second vehicle. I think it will be worth the wait.
DCRH likes this.
BobOB is offline  
post #5 of 6 (permalink) Old 03-11-2015, 11:58 AM
Junior Member
 
Join Date: Jul 2014
Posts: 21
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Default

Quote:
Originally Posted by BobOB View Post
My wife and I took a look at one of the competitors, the Mercedes GLA. Very nice car and nicely equipped. I did think some of the materials like the head liner and funky navigation unit were not Mercedes quality. Still a nice car however. From what I'm seeing in the QX30 concept, I think if Infiniti follows the standards of it's other models, the car is going to be something to consider. After owning 8 Nissans and an Infiniti (and previous M Class), its going to be hard not to look at the QX30 over the Mercedes GLA for our second vehicle. I think it will be worth the wait.
Great choice.
What I will be looking forward to is seeing reviews and comparisons of the two, especially comparisons as Infiniti has had more time gauge what the competition (GLA) is up to.
BobOB likes this.
DCRH is offline  
post #6 of 6 (permalink) Old 04-16-2015, 12:43 PM
Senior Member
 
Join Date: Jul 2014
Posts: 177
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Default

China will be a great market for this as there's growing number of wealth people their.
Down the road india will be another one as their economy continues to impressively grow.
Infiniti_Guy is offline  
Reply

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome